A recent Google update caused your content to fall in the search results, or perhaps your Facebook advertising isn’t producing leads like it once did. In any case, it’s obvious that the ground might shift under you if you don’t control the channels via which you connect with clients. Email marketing excels at doing this.
Perhaps you’ve been using Gmail’s bcc feature to send customers emails, and you’re now ready to discover a better option—something designed specifically for companies. Better is sometimes associated with being more costly, but there is a whole ecosystem of free email marketing tools accessible, and they offer all the capabilities you’ll need to develop your email marketing strategy (and then some).
What qualities should free email marketing services have?
Free email marketing tools which are fully functional are now widely available. Numerous choices are available that provide variable subscriber and send levels in addition to the powerful capabilities small businesses require—all for free. There are many alternatives available if you’re just getting started with free marketing tools or want to check out a couple before settling on a premium plan.
When evaluating free email marketing tools, we looked for the following things:
- The number of subscribers and the number of free sends: While some free email marketing tools generously provide thousands of free blasts each month, others have minimal caps that make your “free” platform only last a short time. While testing, we kept this in mind.
- Email personalization and templates: Your email marketing campaign shouldn’t have to be launched from begin. The top offerings include a minimum of a few fully-designed, expertly-crafted templates to help you launch your free email campaign.
- Audience division: Delivering the correct emails to the right recipients at the right time is essential for email success. This implies that the free email marketing tools you use must have strong audience segmentation tools if your organisation is expanding.
- Automation: A growing company needs to be able to automate email marketing as its efforts increase, from transactional emails to triggered campaigns and more.
- Scalability: Speaking of which, just because you’re beginning with free email marketing doesn’t mean you won’t outgrow it. The finest free email marketing tools adapt to your company’s needs, switching from free to paid service as needed and introducing more features and higher limitations along the way.
- Complete email marketing capabilities: There are many capable applications created just for one sort of email (such as newsletters), but for the sake of this article, we concentrated on full-featured tools you can use across your email marketing operation.
Here is the list of top free email marketing tools, taking those requirements into consideration.
You can find anything you need at HubSpot. Up to 2,000 emails each month, over 100 lists, and reporting are all included as part of the comprehensive and generously generous email marketing capabilities. You may add other HubSpot solutions for CRM, complete marketing automation, customer care, sales, and more when you’re ready to expand.
As soon as enrollment is complete, the email tool launches the editor so you can get started right away. The user guide, which covers all you need to know to create stunning, successful campaigns in HubSpot, is the next stop for individuals who are new to HubSpot or email marketing in general.
100 static lists and 5 “active” lists, which offer incredibly easy ways to categories, for example, hard-bouncers or those who open but don’t click, are part of your 105 lists. Additionally, HubSpot interacts with Zapier, allowing you to copy fresh leads from your advertisements into HubSpot and instantly build and update HubSpot contacts from new form submissions. All these make it one of the best free email marketing tools.
A smart location to start your email marketing programme if you intend to expand it rapidly is Mailchimp, one of the most well-known email marketing programmes because of its pleasant branding. The app’s free plan comes with a landing page builder, marketing automation, list segmentation, retargeting advertisements, and even A/B testing.
Mailchimp is a convenient choice for both inexperienced and seasoned email marketers due to its friendly editor, which gives useful hints and best practices along the route. For instance, a sidebar tells you, while you write up a subject line, about the ideal character count, how to utilise emojis and other things.
Three distinct paid tiers from Mailchimp make scaling possible if you’re ready to go beyond what the free plan allows. You won’t ever need to switch to another app since Mailchimp can manage email campaigns of any scale if you can afford to let it expand alongside you. Because of the integration between Mailchimp and Zapier, you can automatically add new form respondents, leads, or spreadsheet items to a Mailchimp list. It is one of the excellent free email marketing tools at your dispense.
Even if Moosend isn’t one of the most efficient free email marketing tools we evaluated, it makes up for this with extensive free plan limits and strong segmentation tools for eCommerce organisations. The drag-and-drop feature to add items and the rich text editor in the email builder worked as expected. Once your eCommerce site has been connected, select the Revenue Dashboard page to obtain a summary of the precise steps your email marketing campaigns took to generate revenue.
It requires a few more clicks to create a new section compared to other applications we examined. However, even free users have the ability to divide lists into subgroups based on important eCommerce criteria like average order value, subscribers who add a certain product to their basket, overall expenditure, and more. With its free plan, Moosend also offers automation tools, such as over a dozen pre-programmed “recipes” that include sequences for upselling, customer loyalty, and abandoned carts.
With Zapier integration, Moosend can connect to a tonne of different applications and set up automatic processes for tasks like adding new Moosend subscribers from leads and validating email addresses for new Moosend subscribers.
The dynamic, pre-designed content blocks more than makeup for MailerLite’s lack of pre-made themes for its free newsletter service. MailerLite makes it simple for seasoned email marketers to create fresh campaigns and unique templates by providing blocks for emphasising numerous articles, videos, RSS lists, goods, applications, events, and more.
Your emails don’t simply have to include text and pictures. A countdown timer that dynamically displays the amount of time left before you launch a product or end a sale is available. A constantly updated RSS block allows you to dynamically add product data, integrate videos, pull in your most current blog items, and more. Instead of just sending digital letters, it’s a terrific method to create interactive emails.
Beyond email content, MailerLite’s free plan offers powerful automation and audience segmentation tools. The creation of an automation process map is easy with a user-friendly builder. Additionally, you may check aggregate data by segment as well as construct both persistent and one-time segments.
Additionally, MailerLite incorporates Zapier, allowing you to automate processes like importing new MailerLite subscribers from Google Sheets and transferring Gumroad clients to MailerLite. All-in-all, an excellent and one of the best free email marketing tools.
Mailjet is another in the list of fully functional free email marketing tools. It provides the drag-and-drop editor you expect, a number of already designed email themes, and support for transactional emails. Your email strategy may get off to a terrific start with its free account.
However, Mailjet gives users an option between its Marketer and Developer interfaces upon setup. In developer mode, you may manually code emails or alter pre-made designs before producing different iterations for A/B testing. You may integrate Mailjet with your application or online store and configure transactional emails as well.
If you upgrade to one of Mailjet’s premium plans, you may add five to fifteen user accounts, making it simple for marketers and developers to work together on your email marketing. Additionally, Mailjet connects with Zapier, allowing you to perform tasks like sending emails automatically to anyone who completes your Typeform or creating Mailjet subscribers from fresh leads from Facebook lead advertisements.
You’ll need to rely on automation more and more as you use your email marketing solution. Sendinblue provides a choice of templated automation processes based on your goals. It might be difficult to find marketing automation software that is genuinely free. You may set your workflow to foster connections, boost traffic, raise income, or enhance engagement.
Even with this level of sophisticated automation, setting up an account and modifying emails only take a few clicks. Once there, you can create your emails using a drag-and-drop editor and dozens of pre-made themes. Then, either send them as email newsletters or schedule them to be sent using Sendinblue’s automated procedures.
Other free email marketing tools allow you to send more emails at once, but these free email marketing tools allow you to manage more contacts and divide them into targeted lists. You may also purchase pre-paid credits from Sendinblue to send more emails than your daily cap. By connecting Sendinblue with Zapier, you may increase its functionality by having new Sendinblue subscribers generated automatically from new Google Contacts, Typeform submissions, and other sources.
7. Zoho Campaigns
Of all the free email marketing tools we examined, Zoho Campaigns had the most adaptable, generous free plan. With 2,000 contacts and 12,000 sends per month, the subscriber and email sending restrictions aren’t outrageous, but the free plan also comes with complete automation features, advanced audience segmentation, and a tonne of gorgeous and expertly-made templates. This makes it one of the best free email marketing tools.
The drag-and-drop editor functions as you would anticipate it to and supports dynamic content blocks. Dynamic blocks can even be customised based on your consumer groups.
You may pick between autoresponders (one-email triggered sequences) and fully automated processes when it comes to automation. Both are accessible under the free plan and come with a number of workflow templates to speed up the creation of automation. You may select from welcome and onboarding, nurturing series, re-engagement, customer retention, eCommerce, and conditional workflow templates when creating a process.
You can connect with any of Zoho’s other applications when you’re ready to scale, giving you access to a wide range of tools when you need them. Through Zapier, you can integrate Zoho Campaigns with countless more programmes, automating tasks like adding new form replies to email lists or confirming subscriber email addresses.
If you’re looking to grow your email marketing efforts, these tools should prove useful. They provide both flexibility and functionality, and they’re accessible to anyone with an Internet connection. With the right strategy in place, any business can use these tools to achieve its growth goals—and who knows? Perhaps your business will be next to achieve spectacular growth through email marketing without making a penny of investment.