AdWords like Walnuts, are tough nuts
to crack unless you know how. We do.
Walnuts are a great source for protein and fiber, and are among the best super-foods that one could take if one is really keen to have a healthy diet without gaining weight. But Walnuts are tough nuts to crack. Crack it badly, and you tend to lose much of the actual super food inside the outer shell.
Google AdWords, likewise, is another deceptive nut that appears easy but is in reality a pretty tough nut to crack, especially if you don’t want to lose money in the bargain. Knowing how to set up and run a search engine campaign on AdWords is one thing. Ensuring that you get a relevant ROI from your spend is altogether a different ball game.
When you chose Trigital as your super brand digital agency, you are guaranteed that not only will we crack open your Google AdWords campaign, we will also ensure that you get a healthy growth from consuming it for your super brand.
Our Google AdWords super-food is one of the secret sauces that we apply when it comes to creating a growth oriented digital plan for our clients as part of our 5-Course Agency Meal Offering.
Want to crack AdWords? Talk to Us
The first nut to crack in Google AdWords is selecting the right keywords
Most nuts are difficult to crack open. Walnuts are no different. There tough outer shell often defeats the strongest teeth. Likewise, the secret to good AdWords Campaign is selecting the right keyword. Anyone can use the Keyword Tool to find appropriate keywords. But the secret is applying marketing science, putting yourself forward as the consumer and asking yourself, “Is this what my customer is likely to be searching?”. Informational keywords are great if you want to educate consumers about your product and its benefits. But the key to good AdWords Campaign are transactional keywords that will bring paying customers. Most agency restaurants tend to look at AdWords with blinkers on. So if they are serving you a plateful of Walnuts that are bits and pieces, you can rest assured that they have not carefully selected them for you. You can be reasonably sure that your super-food is not going to give you any super growth!
A super growth food like Google AdWords is only as good as the time you take optimizing it into one.
One of the tastiest and healthiest dish one can prepare using Walnuts is Walnut Butter Cake. It is simple to prepare if you know how, and tasty too. But, like everything else, it requires patience and a bit of hard work.
While running an AdWords Campaign, the secret behind making it a super food for your brand is optimizing the campaign on a regular basis. The more one optimizes the campaign, the more likely you are to get better results. Like everything else on the internet, Google provides a fantastic set of data points to enable you to analyze what is working and what is not and using these data points, one can actually improve the ROI consistently.
For example, you could look at how your campaign is performing across different devices, across different keywords, time period, days, text ads, geographies, audiences and gender if required. Each data set would give you new insights that you could plough back into making your campaign wholesome..
Optimizing your campaign is quite akin to continuing whisking the cake batter and periodically testing it for the right consistency so that when you actually bake it, you get the best, tastiest, fluffiest walnut butter cake.
It’s the Walnuts in our digital mix that makes our campaigns your super growth food.
Our success in serving up the finest and best digital strategies and campaigns come from the sheer experience and knowledge base of our senior management team. With over 75 man years of hardcore digital, branding, marketing and sales experience across multiple industry categories ensure that we serve up only the best for our clients.