Is email marketing going to be important for your company in 2022? Are you trying to find the top email marketing programme? Your marketing campaign’s performance may be significantly impacted by your choice of email marketing provider. We’ll examine and contrast the top 7 email marketing tools for small businesses in this post.
How can email marketing tools help small businesses?
One of the most economical marketing strategies for small businesses is email marketing. The Direct Marketing Association reports that firms in the United States typically receive an ROI of 4300 per cent from email marketing. This is so that you may build a direct line of communication with your consumers and manage your email marketing easily.
Still not sold on email marketing? See these 6 explanations for why establishing an email list is so crucial right now. It’s crucial to realize that your email marketing success will depend heavily on the software you use because they are in charge of ensuring that your emails are really sent and efficiently delivered. If you don’t take care, you’ll wind up spending more for fewer marketing options and poor email deliverability rates (which causes you to lose even more money).
What to look for in email marketing tools?
You should be able to generate extremely engaging email newsletters using solid email marketing tools with the service’s simple user interface (ideally a drag-and-drop editor). Sending mass emails that are genuinely tailored and targeted shouldn’t take much effort. Marketing automation is another name for this.
In addition, your email marketing tool must make it simple to classify consumers into groups, maintain your contact list, and track the effectiveness of your email marketing campaigns. A reputable email service provider will, above all else, make sure that your email campaigns do not land in the spam folder.
After that, let’s examine some of the most well-known email marketing service companies and see how they compare to one another.
1. SendinBlue:
SendinBlue is an all-inclusive SMS and email marketing tool for companies. They are among the email marketing tools in Europe with the quickest growth. It is a platform that is quite simple to use and has great features for creating emails that are both attractive and highly engaging. For newcomers with no prior expertise in email marketing, their straightforward drag-and-drop email editor is ideal.
SendinBlue offers user-friendly marketing automation solutions that let you segment consumers, set up processes for automated follow-up emails, and send transactional emails. In order to achieve the highest email deliverability, it may also choose the ideal time to send bulk emails.
SendinBlue provides an email marketing package with unlimited contacts that are totally free. You may send up to 300 emails every day using their free plan, but all of them will have their branding. For Lite, their premium plans begin with $25 per month. You may also add SMS to your account, however, the cost will change depending on how many you need to send.
Recently, they upgraded their premium plan to incorporate more sophisticated tools like Facebook advertising integration, a landing page builder, live chat, and a sales CRM. Users now receive greater value for the same money, according to this. To power automatic or transactional emails from your WordPress website, SendinBlue additionally provides a different SMTP bulk email marketing solution. Although you don’t require this for email marketing campaigns, it’s a wonderful feature to have if you have a huge website and want real-time, automated emails that are dependent on its content of it.
2. Constant Contact:
One of the biggest, fastest-growing and best email marketing tools in the world is Constant Contact. Additionally, it is the most user-friendly email marketing solution for beginners. Your email lists, contacts, email templates, the marketing calendar, and more are all simple to manage.
You get access to limitless emails, simple tracking and reporting, integrated social media sharing tools, a free image library, list segmentation, Facebook advertising integration, and a strong eCommerce integration for Shopify businesses with each account. Their Email Plus accounts also include potent features like subject line A/B testing, email automation, drip marketing, surveys & polls, discounts, and online contributions that allow you to send targeted emails and increase your open rate.
Through live chat, phone calls, email, community support, and a huge collection of useful information, Constant Contact provides unrivalled customer service. They provide live seminars throughout the country in addition to online training. This makes it possible for small business owners to swiftly grasp the fundamentals of email marketing and begin using it to expand their companies like pros.
3. HubSpot
One of the most well-known CRM and email marketing tools and is a software programme, called HubSpot. Their email marketing solution is free to start using and includes several potent automation capabilities that are intended to help you expand your company. With the help of their simple drag-and-drop email builder and an assortment of themes, you can make a totally unique newsletter that reflects the spirit and colours of your company.
You may customise your emails for each subscriber depending on factors like device kind, country, list membership, or any other specific information you may have about the particular subscriber thanks to the direct interaction with the HubSpot CRM.
Send time optimization, high email deliverability, A/B testing, in-depth performance analytics, marketing automation, drip programmes, and other strong features are all included in HubSpot, which is an enterprise-level email marketing platform.
Because HubSpot provides an all-in-one marketing platform with email marketing, CRM, automation workflows, sales tools, website builder, operation hub, and more, it is one of the key reasons small, medium, and corporate clients select it. All of HubSpot’s free marketing, sales, support, and operations features are included in the free plan for HubSpot Email Marketing, along with the CRM.
You are able to send 2,000 emails and keep an infinite number of subscribers with the free version. You can design landing sites, manage and track your online advertisements, and make your own registration and popup forms. It has all the tools you need to get started.
4. Drip
For bloggers, digital marketers, and those in the eCommerce space, Drip is a potent enterprise email marketing tool. They provide various solutions to simplify personalisation, sales funnels, and marketing automation. They provide a seamless connection for all well-known website builders, such as WordPress and WooCommerce, with their email software. As a result, adding pop-ups or opt-in signup forms to your website is simple, enabling you to collect more leads.
Drip’s sophisticated marketing automation capabilities, better email segmenting, split testing features, list groupings, and visual drag-and-drop automation workflow builder set it apart from rivals like Campaign Monitor. With the aid of these tools, you may increase sales by reaching out to specific clients on your email list.
Live chat help, webinars, training in automation, in-depth courses, free guides, and top-notch documentation are all available as support options at Drip. We use Drip for a number of our businesses because it enables us to send mass emails while utilising intelligent eCommerce marketing automation to connect and engage with each consumer individually.
The precise amount of income we produce from each email marketing campaign is displayed to us via their eCommerce revenue attribution service. We think Drip is the finest email marketing programme for eCommerce websites and business owners that want more sophisticated capabilities to enhance their marketing efforts, despite the fact that it’s a little pricy.
All of their plans now include the capability of SMS notification, enabling you to communicate with your subscribers via both email and SMS marketing channels. They become a real all-in-one email marketing platform for business owners as a result.
5. Omnisend
For eCommerce companies seeking an omnichannel marketing automation solution, Omnisend is a potent SMS and email marketing service. Because it contains all the effective features including pre-built automated workflows, subscriber segmentation, A/B testing, performance reporting, and even SMS + online push notification, they provide one of the most generous free email marketing plans.
Unlike most other free email marketing plans, Omnisend’s free plan offers almost everything since they are confident in their value proposition. You will need to upgrade to their premium services when your contact list expands. All of the well-known website builders and eCommerce systems, including WooCommerce, Shopify, BigCommerce, and others, are smoothly integrated with Omnisend. Additionally, they are integrated with a huge number of other business tools, such as live chat software, help desk services, etc.
The pre-built eCommerce marketing automation processes that Omnisend offers are the finest feature in our opinion because they may help you increase sales. Emails like the welcome email series, cart abandonment emails, cross-sell emails, and others are included in this.
You can easily design stunning, brand-consistent campaigns using their email builder, which has a huge range of email themes. Once it’s configured, you may use their robust targeting and segmentation options to customise the email. Many people adore Omnisend because it comes with built-in SMS capabilities, eliminating the need to purchase additional software and since its SMS function enables you to send messages in 209 different countries and regions.
6. AWeber
One of the oldest and best email marketing tools worldwide is AWeber. They provide a variety of solutions for managing email marketing for small and medium-sized enterprises. With AWeber, getting started is simple. The majority of systems, including WordPress, are easily connected. See our comprehensive tutorial on connecting AWeber to WordPress for more information.
With this email marketing tool, you get access to list management, autoresponders, a/b testing, and email tracking with in-depth insights, in addition to ready-to-use HTML email templates. Other strong email marketing tools offered by AWeber include AMP emails, automated RSS-to-email conversion for bloggers, and tag-based subscriber segmentation. Live webinars, phone help, email support, live chat, and a sizable how-to and instructional library are all available as support alternatives.
7. Moosend
For small enterprises, Moosend is just the perfect cheap email marketing tool. It has a variety of strong marketing automation capabilities, landing pages, and tools for creating email lists. Using one of their many pre-made email templates or by designing a totally unique template, you can rapidly build an email newsletter and adjust the email look to match your brand in just a few minutes.
The best thing about this email marketing tool is that all plans, even the free ones, come with marketing automation tools. You may give a customised subscriber experience for your email subscribers using their automated workflow designer. You can monitor critical metrics like email openings, clicks, bounces, product views, transactions, custom event tracking, and even forecasted demographics data with Moosend’s extensive email analytics.
A/B testing, email heatmap analytics, countdown timers, conditional content, an AI engine for product suggestions, popup forms, floating bars, newsletter signup subscription forms, and other effective conversion optimization tools are included with all subscriptions.
For an infinite amount of emails and up to 1,000 email subscribers, Moosend provides a perpetually free subscription (no credit card required). After that, their Pro package, which includes a landing page builder, transactional emails for eCommerce websites, team management, and more, starts at $8 per month.
8. Mailchimp
Because they provide an email marketing tool that is eternally free, Mailchimp is among the most well-known companies in the world. Despite the fact that we no longer suggest it since there are better options on the market, Mailchimp is so widely used that it is impossible for us to include it in a list of the top email marketing programmes.
Autoresponders, segmenting contacts into groups, an intuitive drag-and-drop email builder, and basic monitoring for analytics are all included with Mailchimp. Additionally, you may set up segmenting based on geography and delivery schedules based on user timezones.
The platforms WordPress, Magento, Shopify, and many more can all be readily integrated with MailChimp. For further details, please visit our ultimate guide to utilising Mailchimp and WordPress if you are using WordPress. When compared to other service providers on our list, like HubSpot, Drip, or ConvertKit, the Mailchimp platform is extremely constrained in terms of marketing automation options.
Mailchimp has tried to introduce a lot of “advanced” features recently, but after testing several of them, we can say that they are not very advanced. Support for Mailchimp is available via email, live chat, and a sizable knowledge base of tutorials. However, compared to constant contact’s level of service, their customer support is frequently slow.
9. ConvertKit
Professional bloggers, authors, and marketers may use ConvertKit as a powerful email marketing tool. Both its ease of use and power are exceptional. The distinctive feature of ConvertKit is that it makes it simple to provide incentives and content upgrades with email registration forms. Additionally, it has simple-to-use auto-responders that let you send drip emails from their emailing service.
You can quickly separate subscribers into those who are interested and those who have already made a purchase using ConvertKit. This enables you to send automated emails that seem more personal and hence enhance conversions. This is referred to as targeted email marketing in marketing lingo. They provide all the potent capabilities you’d anticipate from a top-tier email marketing solution, like a/b testing, lovely email templates, a landing page builder, intelligent workflows, and more.
ConvertKit has a robust knowledge base with excellent learning resources and offers email-based assistance. ConvertKit is rated as the finest email marketing solution for professional bloggers since it offers a number of features that are tailored exclusively for creators and bloggers.
They even added the capability to sell subscriptions and digital goods from the same site. ConvertKit’s price starts at $29/month and includes a 14-day free trial. Additionally, they provide a 30-day refund policy. Comprehensive features including the newsletter referral system, subscriber scoring, advanced reporting, and Facebook custom audiences are also included in their Creator Pro subscription.
Hope you now have enough options to explore and choose your best fit for your businesses! Happy email marketing!!
